Movement as Payment
competition / kinderägget / 2016
Movement as Payment was the winning entry in the competition Kinderägget. The task was to develop a campaign that created buzz and increased the preference for Stadium, a sports equipment retailer. Movement as Payment gives possibility for the customers to pay with movement in Stadium's stores, for example 30 sit-ups for a t-shirt. The campaign inspires to an active lifestyle for everyone, by showing how easy it can be to add a little more movement into the everyday life. The campaign was made in cooperation with Hanna Nordenö & Josefine Brandt.